Convenience Stores Take On Quick Service Restaurants in 2024
Convenience stores faced challenging conditions in the post-pandemic economy. 7-Eleven has announced the closure of 444 stores in North America. The industry as a whole is suffering because its key demographic is lower-and middle-income earners. Those customers have...
Takeaways From McDonald’s Recent E.coli Outbreak
McDonald’s has very well-thought-out strategies for handling emergencies related to their products. In its most recent test of those strategies, they may not have emerged as successfully as they hoped. Why did the best-laid plans still lead to customer dissatisfaction...
Boba Tea: The Rise Of A Local Taiwanese Treat to a Booming Global Beverage
You may have seen it but never tried it. Your kids might love it and enjoy it all the time. You’ve likely encountered boba shops at some point. So, if you’re not already a fan, let’s explore. Boba tea, also called bubble tea, has evolved from a niche Taiwanese...
Lessons From McDonald’s $5 Value Meal Special: Navigating Negative Price Perception in a Changing Market
McDonald’s is an industry giant known for adapting its menu and pricing strategies to stay relevant. One such strategy—the $5 Value Meal Special—seemed like a no-brainer. Offering a perceived bargain for budget-conscious customers, McDonald’s sought to drive sales...
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