Lessons From McDonald’s $5 Value Meal Special: Navigating Negative Price Perception in a Changing Market
McDonald’s is an industry giant known for adapting its menu and pricing strategies to stay relevant. One such strategy—the $5 Value Meal Special—seemed like a no-brainer. Offering a perceived bargain for budget-conscious customers, McDonald’s sought to drive sales...
What’s Going On With 7-Eleven?
The iconic convenience store chain, 7-Eleven, is making major moves that have raised eyebrows across the industry. Known for being a ubiquitous stop for everything from snacks to fuel, 7-Eleven is now facing a period of strategic realignment, making significant...
Arabica Coffee Prices Soar Fueled by Drought in Brazil and Typhoon in Vietnam.
The global coffee market is facing one of its most significant disruptions in recent history, with Arabica coffee prices soaring to unprecedented heights. According to The Times, September 16th, saw coffee futures soar almost 5% in New York to $2.718 a pound, the...
Chipotle Begins In-Store Tests Of Two New Automated Technologies
Chipotle has started testing its proprietary avocado processing machine named the Autocado in stores. The Autocado can peel, core and process an avocado in less than 30 seconds. They have also begun testing a new automated makeline which will assemble bowls and salads...
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