Takeaways From McDonald’s Recent E.coli Outbreak
McDonald’s has very well-thought-out strategies for handling emergencies related to their products. In its most recent test of those strategies, they may not have emerged as successfully as they hoped. Why did the best-laid plans still lead to customer dissatisfaction...
Boba Tea: The Rise Of A Local Taiwanese Treat to a Booming Global Beverage
You may have seen it but never tried it. Your kids might love it and enjoy it all the time. You’ve likely encountered boba shops at some point. So, if you’re not already a fan, let’s explore. Boba tea, also called bubble tea, has evolved from a niche Taiwanese...
Lessons From McDonald’s $5 Value Meal Special: Navigating Negative Price Perception in a Changing Market
McDonald’s is an industry giant known for adapting its menu and pricing strategies to stay relevant. One such strategy—the $5 Value Meal Special—seemed like a no-brainer. Offering a perceived bargain for budget-conscious customers, McDonald’s sought to drive sales...
What’s Going On With 7-Eleven?
The iconic convenience store chain, 7-Eleven, is making major moves that have raised eyebrows across the industry. Known for being a ubiquitous stop for everything from snacks to fuel, 7-Eleven is now facing a period of strategic realignment, making significant...
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