At a time when every menu item must pull its weight, beverage innovation has become a powerful lever for increasing check averages and boosting customer engagement. One rising star? The “dirty soda.” According to Megan Tallman, vice president of Coca‑Cola Freestyle...
As McDonald’s and other fast-food chains wrestle with rising costs, shifting consumer tastes, and sagging foot traffic, they’re turning their attention to an often-overlooked profit engine: revenue growth through beverages. Barron’s recently detailed the...
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