Is alcohol consumption really “plummeting”? Maybe not.
At a headline level, alcohol use is falling. In the U.S., the share of adults who say they drink at all has dropped to about 54%, the lowest level Gallup has recorded in nearly 90 years. ³ That’s a meaningful shift, not a blip. “Gen Z isn’t drinking less, they’re simply drinking earlier, lighter, and with more […]
How Coffee Chains Are Positioning Themselves for 2026
Coffee chains are navigating 2026 amid rising commodity costs, on-again, off-again tariffs, volatile supply, and evolving consumer expectations. Recently Starbuck’s CEO, Brian Niccol spoke about his new approach for the brand. Other coffee chains are each adapting in distinct ways that signal where the broader industry may be heading. Starbucks Under CEO Brian Niccol, Starbucks […]