The Functional Beverage Boom: From Start-Ups to Soda Giants

The Functional Beverage Boom: From Start-Ups to Soda Giants

How Poppi’s viral rise and PepsiCo’s push into prebiotic colas signal a new era where wellness, flavor, and functionality converge in every can The beverage industry has always been quick to evolve with consumer tastes, but few shifts have felt as pronounced—or as...
Coke’s Cane Sugar Conundrum: Health Trends vs. Economic Reality

Coke’s Cane Sugar Conundrum: Health Trends vs. Economic Reality

A potential shift from high-fructose corn syrup to cane sugar could satisfy wellness-focused consumers—but at a billion-dollar price tag. Few products are as iconic—or as scrutinized—as Coca-Cola. For decades, its familiar formula has been the subject of debates...