At a headline level, alcohol use is falling. In the U.S., the share of adults who say they drink at all has dropped to about 54%, the lowest level Gallup has recorded in nearly 90 years. ³ That’s a meaningful shift, not a blip. “Gen Z isn’t drinking less, they’re...
Coffee chains are navigating 2026 amid rising commodity costs, on-again, off-again tariffs, volatile supply, and evolving consumer expectations. Recently Starbuck’s CEO, Brian Niccol spoke about his new approach for the brand. Other coffee chains are each adapting in...
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